Privacy Policy

1. Who We Are

Skin Siren Aesthetics is an independently owned aesthetics practice owned and operated by Ariel Lopez, Licensed Esthetician and Certified Laser Practitioner, located at 3451 Ernest W Barrett Pkwy NW, Suite 160, Marietta, GA 30064 (inside Balanced Bodies Longevity + Wellness Clinic). You can contact us at ariel.atl.esty@gmail.com or (678) 333-4359.

2. Information We Collect

We may collect the following types of information when you use this website or contact us:

2a. Information You Provide Directly

• Contact form submissions: Name, email address, phone number (optional), and message content
• Email list opt-in: Name and email address if you opt in to receive promotional communications

2b. Information Collected Automatically

• Usage data: Pages viewed, time on site, referring URLs, browser type, and device type — collected via Google Analytics 4
• Cookies: Small files stored on your device for site functionality and analytics (see Section 7)
• IP addresses: May be logged automatically by server and analytics software

2c. Booking Information

Appointments are booked through GlossGenius (a third-party platform). Information provided to GlossGenius during the booking process is governed by GlossGenius’s Privacy Policy, not ours. We recommend reviewing their privacy practices directly.

3. How We Use Your Information

Information collected through this website is used solely for the following purposes:

• Responding to inquiries submitted through our contact form
• Sending promotional emails, special offers, and service updates — only if you have explicitly opted in
• Understanding how our website is used so we can improve the experience
• Complying with applicable laws and regulations

We do not use your information for automated decision-making or profiling.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share limited information with:

• Email marketing platform (MailerLite): If you have opted in to our email list, your name and email are stored in MailerLite’s system, governed by MailerLite’s Privacy Policy
• Google Analytics: Anonymized usage data is processed by Google under their Privacy Policy
• WP Engine: Our website hosting provider processes data as part of site operations under their Privacy Policy
• Legal compliance: We may disclose information if required by law or to protect our rights

5. HIPAA Notice

Skin Siren Aesthetics is an aesthetics practice operated by a Licensed Esthetician. Estheticians operating as independent professionals may or may not be classified as Covered Entities under HIPAA depending on the nature of services and billing practices.

This website does not collect, process, or store Protected Health Information (PHI) as defined by HIPAA. The contact form is for general inquiries only and should not be used to submit sensitive health information.

If you have health-related concerns that require confidential communication, please contact us directly by phone at (678) 333-4359.

This notice does not constitute a HIPAA-compliant Notice of Privacy Practices. If you believe HIPAA applies to your relationship with us, please consult with a healthcare privacy attorney.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to access: Request a copy of personal data we hold about you
• Right to correction: Request correction of inaccurate data
• Right to deletion: Request that we delete your data (subject to legal retention requirements)
• Right to opt out: Unsubscribe from marketing emails at any time via the unsubscribe link in any email
• Right to data portability: Request your data in a structured, commonly used format

To exercise any of these rights, contact us at ariel.atl.esty@gmail.com. We will respond within 30 days.

7. Cookies

Our website uses cookies — small text files placed on your device — for the following purposes:

• Essential cookies: Required for the site to function (login, forms, security)
• Analytics cookies: Google Analytics tracks anonymized usage behavior to help us improve the site
• Preference cookies: Remember your settings and preferences

You may decline non-essential cookies through the cookie consent notice displayed when you first visit the site. You may also manage cookies through your browser settings. Note that disabling cookies may impact site functionality.

8. Data Retention

We retain contact form submissions for up to 2 years for the purpose of client correspondence. Email marketing data is retained until you unsubscribe. Analytics data is retained per Google Analytics’ default retention settings (26 months). We will delete data upon request where legally permitted.

9. Children’s Privacy

This website is not directed at children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, contact us immediately and we will delete it.

10. Links to Third-Party Sites

Our website may contain links to third-party websites including GlossGenius (booking), Balanced Bodies (wellness clinic), and social media platforms. These sites have their own privacy policies, and we are not responsible for their practices. We recommend reviewing the privacy policies of any site you visit.

11. Security

We take reasonable measures to protect the information you submit, including SSL encryption on all pages, secure hosting through WP Engine, and limited access to collected data. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this Privacy Policy or how your data is handled: